SCENTS

Scent is the invisible layer that creates the feeling of home.

ROLE IN PROJECT: Creative leader

Budget | Team | Creative concept | Creative ideation | Production | Delivery: 25 scents, 10 films, 250 images, guidelines

Vases filled with grass blades
Green lit candles that smells like grass

HEDERSAM Grass

A cozy outdoor space with the smell of vanilla
White lit candles that smells like vanilla

JÄMLIK Vanilla

Big window with the view of a Scandinavian forest
Lit candle that smells like the Scandinavian forest

ADLAD Swedish forest

Cozy home with a lit fire, candles that smells like a bon fire
Lit candle that smells like a bon fire

ENSTAKA Bonfire

Summer table with jasmine flowers
A blown out jasmine candle by on the table

LUGNARE Jasmine

Eucalyptus candles lit by the bathtub
Lit candle that smells like eucalyptus by the bathtub

AVMÅLA Eucalyptus

A pantry filled with jam and juice
Lit candle that smells like the summer berries

STÖRTSKÖN Berries

Lit candle that smells like sweet pea
Decorative potpourri that smells like sweet pea

JÄMNMOD Sweet pea

Project leader: Mattias Ericsson
Still: Oskar Falck, Daniel Wester
Interior designers: Christina Levenborn, Anette Ydholm, and Erika Yanes
Film: Daniel Wester, Martin Cederblad
Art director support: Cecilia Zabala
Concept/copy: Rachel Hahn